I am an email copywriter. So seducing clients with a series of emails to get them to buy, is my specialty. However, as a freelance email copywriter with a full-time job, it is sometimes not easy to commit to finding regular work due to my schedule.
However, thanks to a Copywriting Course called the Filthy Rich Writer, I am able to learn how to use LivingSocial to reach out to potential email customers. I have also written a blog post on how to find clients using Groupon. Read that here.
But first off,
What is LivingSocial?
If you do not already know, Livingsocial is a popular e-commerce marketplace that provides digital shopping vouchers. Just like Groupon, these vouchers or coupons help you save lots of money when shopping in online stores.
On Livingsocial, you can find many deals and discount codes for several categories.
These categories range anywhere from local deals in your area, hotels, jewellery, fitness and travel to discount codes for airlines, TV packages and clothing shops.
I have used Livingsocial vouchers for various gift purchases over the years.
LivingSocial & Finding Copywriting Clients.
As I mentioned earlier, it is not easy to find regular work as a freelance email copywriter. Many times, I will carry out research on prospective clients, get personal email contacts and send cold emails to them.
So far, this has been my main method of getting clients. It can be a tough process, but overtime, you create various templates that would suit various clients. And that way, the process of finding copywriting clients becomes a little easier.
The problem here, however, is that a vast majority of my prospective ‘cold clients‘ are not in need of my services, since they are not running any marketing campaigns at that time.
Also, some of them have capable internal digital marketing teams that already help market their products and/or services.
As a result, I have had several rejections. But then again, rejection is normal in the course of freelance copywriting.
This has been my experience especially when dealing with clients in high paying industries such as financial services and tech startups.
However, this is not the case with business clients on LivingSocial.
When a client is already advertising their services on LivingSocial, this means that they are actively seeking to make more sales. These clients have a clear need for more clients, and they are most likely to want to use my services.
I call them ‘warm clients‘, because they are already willing to make a leap.
If you think about it, reaching out to clients that are already taking active steps to increase business, is obviously a smarter, better move.
So what is the Procedure?
It’s rather simple.
1. I go to my local Livingsocial website.
2. Unlike Groupon, Livingsocial only has categories and no other filters. So I simply select a category and then scroll through the products and/or services you like.
3. I then select my preferred product or service and read the ‘Highlights‘ & ‘Full Details‘ to find the company name.
4. Search the company’s social media to get a phone or email contact. The more personalised the email is, the better.
5. Add the details to an Excel Spreadsheet. And then repeat the process above until I’ve compiled a list of emails I’m happy with.
6. I email them using a modified template as learned from my Comprehensive Copywriting Course. To see more,
7. Keep in touch with clients that respond and set up a meeting with them.
8. Send a Follow Up email to clients that have not replied after a few days.
My results from the above were as follows:
I witnessed a 40% increase in the email opens of my ‘warm’ clients alone, compared to my cold clients.
And in my first LivingSocial email campaign, I followed the exact steps above and was able to land 1 client meeting after only reaching out to only 10 prospects! All within 4 days.
This is a huge leap, considering I normally send more than 100 cold emails before landing a concrete meeting with tech & financial services clients.
If this is working for me, then there’s a very good chance it will work for you too if you’re looking to land copywriting clients. So why don’t you visit the Livingsocial website in your region and start reaching out to businesses!
And if you want to learn more from the most affordable, most comprehensive copywriting course out there,