The Christmas Holiday season is a frantic time for small businesses in Dublin and Ireland.
Businesses start planning for Black Friday sales, and also generate various offers well into Christmas. Some small businesses generate up to 40% of their revenue during the holiday season alone! And this is with or without COVID-19 interference.
Does your business relate to any of the above statements?
That said, the biggest winners during the holiday season would be:
- Indoor Retail: especially cosmetics, electronics, toys, and fashion items.
- Online Retail: Amazon Jeff, I can hear you laughing.
- Food & Beverage: Liquor stores, certain restaurant businesses and butchers.
- Charities.
By their very nature, some businesses will do poorly during the holiday season. Say for example, if you own an ice-cream business in Dublin or a business that sells indoor fans. It’s extremely cold out there, so people are more likely to want things that keep them warm.
But whatever the case may be, your small business does not have to stagnate during certain periods. Conversely, if you are already experiencing growth during the holiday season, why not grow some more?
Hire A Copywriter Today.
Okay. The rest of this blog post is gonna be a shameless self-promotional campaign. So please indulge me a little, will you? :).
When I say copywriter, I mean me (preferably). And for those of you who might not know what a copywriter does, I write in order to sell a product or service. So think about ads, sales letters and email marketing.
Now, let me explain how I can further help you grow your business.
- Empathy.
As a small business owner, I also understand the struggles and challenges of running a small business. And that is the reason why I work very closely with my clients – to understand their objectives and use my expertise to convert that objective into more revenue for them.
As a copywriter, the copy is never about me, but the customer. That means that for every copy I write (emails, sales letters, ads, etc.), I put myself in the customer’s shoes and try to understand their ‘deeper’ needs first. This allows me to write copy that appeals to their ‘deeper’ benefits. And that always translates into more revenue for your business.
2. Verified Client Testimonials.
At the time of this post, I work very closely with 2 clients. And we have maintained a working relationship spanning almost 2 years. I also take other infrequent work only when I have the time, because it can be quite challenging to do copywriting while also doing a separate full-time job.
However, with more work coming through regularly, I have finally decided to scale. This is testament to the value I have provided my clients, both past and present. And now it is time for me to bring that extra value into your business.
3. Emails, Sales Letters, Ads & Web Content.
As long as it involves writing to attract customers, I can work closely with you to help you determine the best strategy for your small business.
Email marketing strategies are usually the most cost-efficient for small businesses that already have a client list. And emails usually generate the highest return on investment for small business owners. That is what I specialize in. However, I am also very proficient in the other forms of copywriting and content writing, depending on the needs of your business.
So if you are a small business owner in Ireland, and are looking to increase revenue during the Holiday Season, reach out to me here or email me directly at derrick@thewriteguy.ie.
