In the previous article, we explained the meanings of 7 acronyms used in the Digital Marketing world.  For example, CPM,ROI,CTR e.t.c.

In this article, you will get an additional 6 digital acronyms explained and how they are used.

1. B2B

B2B means Business to Business. And it describes a digital relationship between businesses or organizations for selling goods or services.

For example, your business may need raw materials or certain services. So you contract another business that provides the goods or services.

2. B2C

This is a contrast to the above and simply means Business to Customer. This is the digital relationship between business and consumers, so it involves selling goods and services directly to consumers.

A few popular B2C companies include eBay, Amazon, and Expedia.

Most consumers will buy goods and services directly from online businesses, through websites that have ads, or through online communities like Facebook and Instagram.

3. CPC

This means cost per click, cost per conversion or pay per click (PPC). It is used as a performance metric to measure the cost of each customer’s click on any of your ad campaigns. So if you have your business ads on Google, every click on the ads is an indication of an interaction with what your business is providing.

An advantage of this is that every click counts even if it’s the same person clicking on it. Therefore, if one person clicks your ad 2x you will be charged for the 2 clicks. Because the lower the COC, the more successful your ad is.

4. CMS

This is Content Management System. So this refers to any software application that enables those with little technical knowledge to build websites without the hustle of coding.

It also helps users to create and publish content, store their content in one place, and manage content. Also, because of its interface, several people can use it at the same time and from different locations.

Examples of CMS platforms are:

1. WordPress– this is best used by small businesses.
2. Ghost– this is mostly used by bloggers
3. Joomla– this is mostly used by international companies
4. Wix– This is used for e-commerce
5. Squarespace-this is used for e-commerce

5. BR

This is the bounce rate. It means the percentage of customers who leave your website without further interacting with other pages. This is a good way of knowing if your website is engaging to visitors or not. 

This means the lower the bounce rate the more engaging your website is. A higher bounce rate means you will need to improve on your marketing strategy or page contents.

Things to consider for a lower bounce rate are:

1. Having client reviews and testimonials
2. Catchy CTAs
3. Correct meta title/description
4. High-quality content
5. Have appealing Visuals.
6. Limit the pop-up ads as they may be irritating at times.

6. SaaS

This stands for Software as a Service. This refers to any web-based business that specialises in providing software as their main product/service. It also means accessing software through the internet rather than installing and maintaining it. Other names for SaaS are web-based software or hosted software. They also have providers for the servers who will manage access, security, and performance.

Advantages of SaaS are:

1.  If you have a good internet connection, you can access the application.
2. The user interface can be customized to suit your business needs.

In conclusion, knowing the meanings of digital marketing acronyms is a great advantage for your business as you will know how and when to use them. For more digital marketing acronyms see here.