Is email marketing an effective way for small businesses in Ireland to reach their customers? You may be wondering since small businesses likely do not have a large amount of money to spend.

However, the truth of the matter is, small businesses can use email marketing to reach out to both potential and existing customers without huge spending.

Before I share the tips with you,

Let me share 3 benefits of Email Marketing first.

1. Builds Credibility.

Email marketing is a sure way to build credibility as it allows you to keep in touch with your customers and keep them updated about your business.

This will make them trust your business more, and also tell others about it.

2.  Increases Sales

When you include feature products & services, or give special offers or free deliveries in your email marketing campaigns, the likelihood of that being converted to sales is 100%.

3. Provides value to your customers

For a small business owner in Ireland, you want to provide your customers with value so that they can return. Email marketing is a resourceful way to do so, as you will provide more information to your customers. The more they feel the constant emails are valuable to them, the more you will produce a higher ROI for your business.

TIPS FOR SUCCESSFUL E-MAIL MARKETING.

• Build a relationship with your Customers.

The end goal of email marketing for business is to make sales. Or for readers to answer whatever your call to action may be. However, it is very important to not put so much focus on the sale in every email you send out.

If you are planning a campaign that will need several emails, try to engage with or educate your customers in a few of those emails. No one likes to receive 10 emails in a row simply telling me to ‘CLICK BUY!’.

• Make it Short.

 With the abundance of information out there today, people don’t have time to read long messages. Therefore having short emails that get to the point quicker will enable your customers to read and even act on whatever the email is addressing. There is a ‘sweet spot’ that I will elaborate on in further blog posts.

• Build a contact list.

As a small business in Ireland, you would want to consider having a mail list. The reason is, you cannot create emails for just about anyone. So it is important to get a list of people who might have a direct interest in what you have to offer.

To build the list, you can create sign-up forms on your website and social media. Ensure you give your customers as many opportunities as possible to sign up for your emails.

• Make the Subject line short, relevant and appealing.

This tip works wonders because many people open their emails on mobile phones. If your subject is relevant and short enough to display properly on a mobile screen, you increase the chances of having your emails opened.

• Automate your emails

Having automated emails on your website or blog will save you time and energy.

It will also help you stay in touch with your current customers and build a good relationship with new subscribers or customers.

• Test your email copy regularly

Use A/B testing to pick the right strategy rather than your instincts about the content and CTA buttons. When it comes to email marketing, it is necessary to test by sending the emails to yourself to eliminate any errors. Also, try opening them on different tools such as laptops, mobile phones, or desktops.

And there you have it. Simple does it – everytime.

Why don’t you go ahead and give it a try today!