Hi and welcome :),

You clicked because you wanted to know how to improve your blog content. So let’s not waste time and get straight to it!!

(1) Content Thoroughness.

Thoroughly research your content before publishing, especially if your content can be easily fact-checked. You do not want to provide false or misleading information to your readers as this will greatly affect your credibility as a reviewer, blogger or content writer.

While writing a review for example, always ask yourself if there is something that you can do to make your review more complete. Is there something you missed out the first time that you have more knowledge of this time around?

A lot of the time you will be able to “update” your existing reviews, in particular your most popular reviews.

Thoroughness will greatly help to improve your blog traffic. And it ensures that you write in a way that answers people’s questions before they even ask them – Professor X level stuff.

Remember, you gain experience with time. You gain more insight and content awareness as you gain experience and as you get feedback within your articles.

At regular intervals, you should go back to your most popular blogs/reviews/posts and continually improve them to provide the best experience for your readers. This will improve your blog’s SEO and increase organic traffic to your blog. Improved blog content will naturally lead to better rankings on Google, and better results in terms of conversions.

(2) Reviews and Ratings – Amplify your ratings.

The more thorough a rating overview is, the better the reader will feel in respect to their “informed’ decision. If you are doing product reviews, as an example, a few different types of ratings such as percentage and 10 star ratings (also known as schema.org ratings) can show up in Google.

These rating systems are very powerful and can highly benefit your website.

The above snip above shows a simple, yet effective example of a product review summary. It has the most relevant product attributes summarised. At a glance, the reader can make a quick assessment about the product or service in question.

(3) Screen captures / Imagery

Most people love to have a visual representation of what they’re reading about. There are several tools and services that you can use to capture screen shots eg MS Snipping Tool.

Screen captures and simple Google downloadable images of the actual product or content matter can add to the quality of your blog content or review. T

hey also tend to create a perception of you being the “product’ expert if you have insider information on that product, and it will show an owner-type understanding of the product and the niche.

Within your content, it is always important to avoid creating large chunks of text without imagery. 

Don’t try too hard to bore the reader to death, or make them lose interest before they even decide to start reading the post.

Breaking up text with relevant imagery and easy to understand language keeps the reader interested. And yes: The lawyer dog photo is completely relevant.

(4) Comparison Graphs & Charts

An effective chart can serve as a strong decision making tool for many people. Charts and graphs are especially useful if there is a great deal of detail that would normally take up too much time explaining. You need to compact the information to a visual summary that can help communicate information much quicker than talking.

Using charts and graphs can help your reader grasp visually the message that has to be conveyed. Knowing your audience helps creating the right type of charts and graphs to use.

For example, as extracted from Enotes,  if you are addressing a team of sales representatives, you want to search for sales charts and graphs that typically a sales team will understand visually. When using charts and graphs keep in mind that they are only supplementary to words, not substitutes.

Do not assume that your reader will fully understand the charts and graphs without you having to elaborate with words. Charts and graphs can be very powerful in visual presentations if done effectively.

So there we go. 4 short and simple ways to make sure your content is great. We are all learning, constantly.

So feel free to ask or comment about anything you’d like to share. Thank you!!