Hi guys,

Choosing a product to promote online can be difficult. There are thousands of products out there that any one of us can promote and make a profit online.

Some require tons of effort simply because of their nature, others don’t. But if you prefer less stress and want to promote products/services that turnover quicker, then you might want to use the criteria below.

1. PRICE. $$$

Choose a product/service to promote that requires less assurance from the customer. Expensive products are difficult to sell because the potential customer requires a high level of trust in the seller – before they type in their card details. The same is true for products that appear to be too cheap.

Best product price range?? Between $50-$200 in my opinion. Also likely to return a good commission if you happen to be an affiliate.

2. NATURE OF PRODUCT.

Large products incur shipping costs, and that is a big reason why thousands of online transactions remain incomplete. Also, if the product is easily perishable, then it will be difficult to promote such a product online.

Why would I order fruit from London if it will take a week to arrive Dublin? I am sure that the product might go bad by the time it arrives. I’d rather just go to the corner shop.

If a product is fragile (glass or ceramic for example), your potential client may not buy it simply because they’re worried it may be broken by the time it gets to them. The less the customer has to worry, the more likely they are to buy!

3. ENVIRONMENT & SEASONALITY OF THE PRODUCT.

Would you rather open an ice cream store in Dubai or in Denmark? Would you rather promote winter jackets in Ireland or in Spain?

You get the idea.

When choosing a product to promote online, be very mindful of your target location and the nature of your product. If you want steady turnover all year round – you will look at products that are not seasonal and are in demand regardless of the season.

4. CREATE A SUBSCRIPTION BASED BUSINESS.

Lastly, if you really want to have success creating and running a small business online, then make sure you create one with subscriber-friendly features. Collecting comments, reviews and email addresses is important. This is because it is always very easy to sell to a repeat customer than a new one.

There you have it, 4 simple things to consider when you want to promote a product online. Kindly remember, passion does not necessarily convert into sales. A product, talent or service has absolutely no market potential if your strategy is wrong. Carry out extensive research first – and learn to adapt your strategy as you go along.

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