Have you always wanted to start a blog, but don’t know how to pick a niche to write about? Or have you gone through a search list of ‘most profitable blog niches’, ‘best blogging niches’ etc. and are still unsure?
You are not alone. Many people struggle with this dilemma every day! However, this does not have to be the case with you.
I have compiled 4 tips that will help you choose the most suitable niche for your blog. But before that let me explain what is a blog niche and why you need one.
What is a Blog Niche?
A blog niche is a very specific topic you want to focus on when writing content.
Let’s say, for example, you want to write about finance. Instead of writing overall content about Finance, a blog niche could be targeted at ‘Irish Moms who are Interested in Cryptocurrency‘ or ‘Financial advice for Irish men under 30‘.
Why do you need a Blog Niche?
Having a blog niche will help you reach the right audience because the message is specific. It will also drive more traffic as well as relevant traffic to your website or blog.
And the reason for this is that when you find a niche, you greatly reduce the amount of competition you face. Your keywords are better targeted, as well as your overall message.
So now that we have an overall idea of what a blog niche is and why we need it, let’s now see the 4 tips that will help us choose a perfect niche.
Tips to Choose the Perfect Niche.
To determine if you have the perfect blog niche, you will need to:
1. Research your Keywords.
This is an effective way to know if your topic is popular or not and will help you to determine if you want to continue writing about it. There are keyword search tools that can help you like SEMRUSH and GOOGLE.
The idea here is to get long-tail keywords, that have low competition.
Sometimes you may find that the topic you want to write about is saturated. So these tools also provide suggested keywords that are still highly searched but less competitive.
2. Profitability.
If you want to run a blog as a hobby, then this does not apply to you. However, if your aim is to make some money, it is in your interest to know if your niche can reward you financially for your efforts.
Find out how other blogs in your niche are doing. You may do this by researching how your competition sells their products and services. Do they use affiliate programs? Social media strategies? Are they using online or offline channels? Are they focusing on the decision maker or the supporter?
This information is important, so you know exactly to focus the right type of effort in your work.
3. Research your Target Audience.
For your blog to gain traffic, it is important to know who your target audience is. Is your demographic women, or women between the ages of 20 and 30? What location do you want to target? What is the profession of your target audience? Is your target audience married, single, educated, black, white etc
The reason why it is important to know your target audience is because you may write important pieces of work, but put them in front of the wrong reader. So knowing your audience will keep you from devoting ad money to segments that will not yield any returns.
4. Sustainability.
Before choosing a niche, you may also want to find out if you will be able to write about it for the long term. You may be passionate about a niche – but the nature of that niche may mean that you may not be able to write new content around it. Therefore, it will be wise to figure out if you will always have new content to write around your niche.
In conclusion, researching the niche you want to blog about is absolutely necessary as this will determine your direction as well as the success of your blog.
So why not try out these 4 tips for your new niche!
