You may be wondering, does a freelancer or a small business need a blog? What are the business benefits of a blog?

Well, I have run my blog for almost 8 months now. And believe me when I say the free benefits of having a blog are beneficial in the long term.

Quite frankly, it takes a while before your blog starts showing up on Page 1 Google results. But consistency is important, as, in the long term, your blog can work for you in attracting leads.

This article will explain 4 benefits of a blog for small businesses.

So let’s dive in!

1.Boosts Social Media Presence.

 

You will agree with me that the world is now digital and for your small business to be noticeable, it is important to have a strong social media presence.

A blog will help you market your business as well as act as your social media marketing.

How so, you may ask? Well, simply add social media buttons to your blog as this will help users to share and help you build awareness for your small business or brand. By the way, did you know the more your blog link is shared, the more your search engine ranking increases?

2.Enables you Connect People with your Business.

Having a blog enables you to connect with your customers as they can see your vision, mission and your business personality. If you are a micro or small business, you can have fun experimenting with tone and finding the one that is right for your business.

Clients can also read more about your products or services that you offer and more. This will keep them informed about your business.

You may be thinking, why can’t I just pay for a billboard, or press media for my small business? Well, you can. However, most small business owners do not have the huge amounts of money needed for that, hence the need for a blog that will still do the job perfectly. And almost for free!

3.Converts Leads into Sales.

Since a blog enables you to have some traffic coming to your site, the next step is to convert them to leads.

How so? This is mostly done through free trials, webinars, free e-books and more. The customer is called upon to act on what he/she is reading.

 These are the 4 steps that lead the customer to act:

. Potential customer visits the website.

. Potential customer sees a free offer.

. Potential customer clicks on the free offer landing page and fills their information. For example, emails.

. Potential customer receives their free offer.

There are two ways that your blog will convert this into lead.

 First, by the customer making a purchase after the free offer.

Second, by the email left on by the customer as they filled in their information.

4.Long-Term Results.

An active and consistent blog will continue to attract new leads and customers even long after it was first posted.

How so? True, we need to post new content consistently. However, you may find that even older posts continue to be relevant to the readers for a long time.

Also, because the older posts may have gained ranking over time, it can be updated to serve your current business vision. The more they are updated, the more they continue to bring in new leads and customers.

In conclusion, having a blog for your small business is a necessity and worthwhile investment.

So if you’re looking for someone to help your business vision today, why don’t you reach out to me today?