As a small business owner in Dublin, I use email marketing to promote my business on a weekly basis.
Mostly, I use it to notify my subscribers about my weekly blog updates. And by putting out helpful weekly content, I remain relevant in the minds of my current readers (I think), while setting up myself to gain new clients down the line. It is a consistent effort and one that has tremendous positive effects on small businesses.
5 Email Marketing Facts.
But before I go on to the benefits, allow me to share some interesting facts about Email Marketing across various online sources.
- There are 4 billion daily email users. This number is expected to climb to 4.6 billion by 2025. (HubSpot, 2020)
- 64% of small businesses use email marketing to reach customers (and so should you). (Campaign Monitor, 2021)
- Nearly 55% of global website traffic is generated from mobile devices, excluding tablets. (Statista, 2021)
- Mobile-friendly email is the second most-used tactic by email marketers to improve their performance. (HubSpot, 2020)
- Personalised emails have a 50% open rate. (Oberlo, 2021)
The list of Email marketing facts is inexhaustive, and I have only managed to scratch the surface. Many businesses are beginning to understand the importance of copywriters in email marketing. A copywriter is an expert in identifying the deep benefit of a product or service to a customer. And can adjust the tone of your message in order to entice the customer to answer your calls to action quicker.
So if you are an Irish-based business, reach out to me and find out how I can help you.
The 3 Main Benefits of Email Marketing.
Emails allow you to communicate with your target audience wherever they are. People carry their phones around with them all the time. Also, people are more likely to ignore billboards, bin unsolicited direct mail letters, and fast-forward through commercials. With emails, however, that is not the case.
More and more people work remotely today. Carleton research has shown that people spend 30% of their time at work and 50% of the time working from home on checking email. Now that is one sweet fact to take advantage of.
Most email marketing software comes with optimised features that collect useful statistical data. Trying out different email marketing campaigns, and comparing them to previous ones can show you exactly what works and what you need to improve.
Bear in mind that some campaigns will always do better than others. So it is important to manage your expectations. Customer response always depends on a number of factors: such as the timing of the campaign, the nature of the campaign and the type of call to action.
3. Very High Return on Investment.
Did you know that with email marketing, you could get a return of up to €40 for every €1 you spend? That is a ridiculous 4000% return.
So imagine you being a small business with a tight budget. Printing sales letters and hosting sensitization can be quite expensive. Email marketing is an extremely cost-effective means of generating revenue. If you have an email list, that is already a willing bunch just sitting around waiting for you to provide value for them. All you need is a well-crafted inhouse email campaign to gain more untapped revenue.
In order to achieve this, you do not need to go through expensive marketing agencies. Hiring an affordable freelance digital marketer or copywriter can go a very long way in helping your small business reach greater heights.
If you are interested in hiring a copywriter worth his salt to help with your email marketing campaigns, reach out to me or visit testimonials to get proof of my quality work. Or email me at firstname.lastname@example.org.